Paid Media
Your weirdest idea may become your best performing ad.
The biggest key to paid social is do not be scared to try something new. Test things. Try something ridiculous. Experiment with ideas you’ve never seen online before. If it’s unique then it will draw attention, and it may not make any sense, but sometimes something crazy and funny will make viewers respond and click.
Create iterations.
If something is working, remix it and try it again.
This will provide you with the best understanding of what works and what doesn’t. By testing almost the same content with slightly different variables you can see if your audience resonates with a bit of content because it’s seasonal, generic or maybe just a color that catches attention.
Whatever it is, use your winning content and create different versions. Then you know if you had a one hit wonder or something truly genius.
Get Creative
Is it eye catching? Is it slightly weird? Try it out!
Don’t give up on an idea just because it seems strange. Try everything, but don’t let it burn through money. Give it 24 hours, and if you aren’t seeing anything then change it or turn it off.
Say it with a graphic.
Graphics are an easy way to create something cost effective in less time.
There’s no need to pay an influencer or model to create a video for you. A graphic can tell an entire store from beginning to end and work perfectly for platforms like Instagram and Pinterest.
Viewers do not always need something flashy to catch their attention. They just need to understand the story.